Green Moms Social Club

How did Green Moms Social Club start?

Green Moms Social Club was really born out of my own need for community. The idea came to me in March of 2025, when I was deep in postpartum depression. At the time, I felt like I had lost so much of myself. I didn’t have a job, I didn’t have money to go out and do things, I didn’t really have friends around me, and most importantly, I didn’t feel like I had a community.

My husband actually said to me, “You build communities for brands for a living. Why don’t you use those same skills to build one for yourself?” And that planted the seed.

But I wasn’t ready yet. The idea sat there for months because I was still trying to find my way back to myself and, honestly, I was scared to put myself out there. Eventually I realized that if I was feeling this lonely and disconnected in motherhood, there had to be other moms feeling the exact same way. So in September 2025, I finally started posting. In October, we held our first official community swap, and Green Moms really started becoming something beyond an Instagram page.

From the beginning, I wanted it to be different. I didn’t want motherhood or friendship to feel like something you had to be able to afford. So much of what exists for moms costs money — classes, memberships, play spaces, wellness experiences, even just meeting another mom for coffee. I knew firsthand what it felt like to not have the extra money for those things, so accessibility became a huge part of what I was building. We started creating free and low-cost opportunities for moms to actually meet each other in real life: our monthly swaps, Photo Club, farmers market meetups, wellness events, family activities, Disney days and other gatherings around Los Angeles.

What’s crazy is that I started Green Moms because I needed a community myself. Now, almost a year later, we’ve grown to more than 1,200 people online, we’re averaging around 100 moms joining us every month, and I’ve watched real friendships form through something that started during one of the loneliest periods of my life. I didn’t set out with some huge business plan. I started by asking, “What do I need right now?” And it turned out a lot of other moms needed it too.

A moment that reminded you why you do this?

Honestly, it’s usually the smallest moments. It’s looking around at one of our events and realizing that moms who came alone are now sitting together talking, exchanging numbers, watching each other’s kids for a second, or making plans to see each other again. There’s something really special about watching friendships form in real time and knowing that I just created the space for it to happen.

I remember what it felt like to be the mom who didn’t have that. So when a mom tells me, “I really needed this,” or thanks me for creating something she could actually afford to attend, it hits me differently. Because I was her. One of my favorite things now is seeing the same moms come back — but they’re not coming back alone anymore. If one mom leaves feeling a little less alone than she did when she came, then I know exactly why I keep doing it.

What’s a hard lesson you’ve had to learn while building it?

That not everyone is going to see the vision, not everyone who supports you is necessarily your friend, and not everyone is going to understand what you’re trying to build — and that has to be okay. When you’re building something centered around community, it’s easy to take things personally. I’ve had to learn that I can’t make everyone happy and still stay true to why I started.

But I’ve also learned to give people, and myself, a lot more grace. The more moms I meet, the more I realize how many of us are carrying something that nobody else can see. Sometimes a mom might be distant, cancel at the last minute, or not have the capacity to give you what you hoped she would — and it isn’t always about me. I’m learning to have boundaries without losing compassion. Community doesn’t mean everyone is going to be your friend. It means creating a space where people can feel safe, supported and welcome, even when we’re all navigating our own things.

Your favorite gathering so far?

It’s really hard to choose — I love our markets, and we did a single-parent event that was so much fun — but our Second Sunday swaps at the West LA Farmers Market have a really special place in my heart. We’re there every month, and over time it’s become so much more than just a swap. There are moms who come back month after month, people at the market who know us now, kids who recognize each other. They’ve really started to feel like family.

And I love the simplicity of it. You don’t have to buy a ticket, you don’t have to dress up, and you don’t have to come with a friend. You can bring the clothes your family has outgrown, take what you need, hang out, meet another mom, walk around the market and just be part of something. Sometimes community is just knowing that on the second Sunday of every month, there’s somewhere you can go where people are going to be happy to see you.

Give yourself some love — what are you proud of?

I think what I’m most proud of is that I actually started. Green Moms was an idea I had during one of the hardest periods of my life, and for months I was scared to do anything with it. I questioned whether anyone would care, whether anyone would show up, whether I was capable of building something while I was still trying to put myself back together. And then I did it anyway.

I’m proud every time a mom comes to an event by herself and leaves having met someone. I’m proud that we’ve been able to create experiences that are free or accessible. But I’m also really proud of myself personally. Building Green Moms has forced me to put myself out there again, trust my ideas, hear no, keep going, and rediscover parts of myself that I thought I had lost in motherhood. I started Green Moms because I was looking for a community, but somewhere along the way, building it helped me find myself again.